APRIMO APPOINTS JOHN LUDWIG AS CHIEF FINANCIAL OFFICER
Press Release

Corporate finance and investor relations executive brings global financial experience to leading enterprise marketing management software company

Indianapolis (June 27, 2005) – Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced the appointment of John Ludwig to the position of Chief Financial Officer. The appointment follows Aprimo’s recent acquisition of DoubleClick’s EMS business unit, announced earlier this month.

Mr. Ludwig brings to Aprimo a successful track record in completing and integrating acquisitions, and managing profitable growth on a global scale. Additionally, Mr. Ludwig is highly experienced in managing the financial operations of a public company as well as developing and maintaining relationships with the investment community.

“With his strong leadership, integrity and disciplined approach to financial performance, John is a tremendous addition to the Aprimo team,” said Bill Godfrey, Aprimo president and CEO. “John will be an immediate asset for our near term growth strategy, and I am confident the experience he brings will enable Aprimo to successfully scale our business in the future.”

Mr. Ludwig joins Aprimo from Brightpoint, Inc., one of the world's largest distributors of mobile phones, where he previously served as the vice president of corporate finance and investor relations. Prior to this position, Mr. Ludwig served as vice president and CFO of Brightpoint International Ltd. in Manchester, UK.

While working abroad, Mr. Ludwig completed multiple international acquisitions and was primarily responsible for financial accounting, management and reporting for Brightpoint International.

On June 14, 2005, Aprimo announced the acquisition of the enterprise marketing solutions (EMS) business unit of DoubleClick Inc. (NASDAQ: DCLK), including its marketing software products, SmartPath and Ensemble. With the announcement, Aprimo extends its leading position as the number one supplier of marketing resource management (MRM) software, and strengthens its standing as a top-tier supplier of high-volume marketing campaign management software.

For more information on Aprimo Marketing, the company’s signature suite of Web-based software products that automate, streamline and improve the way that marketing organizations operate, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.

About Aprimo
Aprimo, Incorporated is the leading provider of software and services that enable marketers to manage the business of marketing—achieving excellence in execution, gaining managerial visibility and control across the extended marketing organization and creating more demand for products and services. Aprimo is delivering value to many industry-leading companies in a variety of industries, including Bank of America, Alticor, Delta Faucet, Ernst & Young, Merrill Lynch and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.

For more information, contact:
Charlotte Walker, (312) 329-3908
walkerch@ruderfinn.com

Richard Cunningham, (317) 803-4300
richard.cunningham@aprimo.com